Marketing Specialist

Mallow Technologies Private Limited(www.mallow-tech.com)

Job Description:

Mallow Tech is a custom software development company. We have experienced professionals across a variety of trend-setting domains of software development. Our teams include RoR, PHP, ReactJS, Android, iOS, Flutter, Python, Design, DBA, QA, and Business Analysts. We have developed/developing many web and mobile applications for many clients. Our professionals work to meet all the varied needs of our clients with one aspect, Quality.

As a Marketing specialist we want you to be a skilled professional responsible for developing, executing, and analysing marketing strategies to promote product, brand and drive business growth. This role requires you to be a strong blend of creativity, analytical thinking, and communication skills to successfully navigate the competitive landscape and connect with target audiences.

RESPONSIBILITIES:

• Develop and execute marketing strategies that promotes KwickMetrics.
• Develop, manage and monitor contents for various channels, including blogs, articles, product descriptions, social media, and our product website.
• Track and analyse marketing results to measure the effectiveness of marketing campaigns.
• Work with other teams, such as product and sales, to ensure that marketing efforts are aligned with the overall business goals.
• Stay up to date on the latest marketing trends and best practices.
• Optimize content considering SEO, Google Analytics, and web traffic metrics.
• Run paid ads in Google, Meta, LinkedIn, etc.
• Proficient handling of Marketing software tools. Eg: Semrush
• Utilizing content management systems (CMS) and marketing automation tools to schedule, publish, and promote content effectively.
• Proficient in basics of marketing funnels and other basic concepts.

REQUIREMENTS:

• Graduate from any of the Marketing streams.
• 1- 3 years of experience in marketing, preferably in the SaaS application.
• Strong understanding of marketing principles and strategies.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹500,000.00 per year

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Internet reimbursement
• Provident Fund

Work Location: In person