Posted:9 hours ago|
Platform:
Work from Office
Full Time
As the largest pureplay adhesives company in the world, H.B. Fuller s (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2024 revenue of $3.6 billion, our mission to Connect What Matters is brought to life by more than 7,500 global team members who collaborate with customers across more than 30 market segments in over 140 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets. Learn more at www.hbfuller.com . Job Title: Marketing Specialist Location: Pune Position Overview The Marketing Specialist I reports to the Marketing Manager and has regional responsibility to work closely with key stakeholders across multiple functions to define value propositions, organize and design messaging and content, and distribute content via the most effective channel for assigned market segments. This includes but is not limited to sales tools, marketing campaigns, product launches, and events, such as trade shows, webinars or large customer meetings. For the assigned market segments this position will oversee implementation of product line strategy into internal systems, such as SAP, Prism, FLIP, eStores, etc. This position also may also act as project manager on stage gate or market research/business development projects. Primary Responsibilities Support HHC customer or industry related events within the IMEA region (trade shows, conferences, open days at our HBF facilities, etc.): Work with regional strategic marketing and commercial team members to identify event needs and support the execution within the budgeted spend for the event. Create marketing content and promotional materials according to brand guidelines: Support the HHC market segments in IMEA with updated sell sheets, presentations, videos, blogs, graphics and other promotional materials. Collaborate with strategic marketing team to develop a comprehensive product launch marcom strategy. Develop comprehensive digital marketing plans aligned with overall business and marketing goals. Manage and grow social media channels, including content creation, posting, and audience engagement. Run paid digital/social media advertising campaigns to drive traffic, engagement, and conversions. Create, send, and optimize email campaigns to nurture leads and drive customer retention. Manage a content calendar to ensure timely delivery of materials for campaigns and events Allocate and manage digital marketing budgets effectively to maximize ROI MINIMUM REQUIREMENTS 4-year college degree required, or 2 year degree and 1-2 years experience in a commercial, marketing or communications type of role in a business or agency environment Basic understanding or ability to quickly learn about the markets we serve, products/solutions we offer, and ability to increase knowledge on market conditions, customer applications, and adhesive technologies. Can establish relationships Fluent in English Excellent communication skills, specifically writing High level of proficiency with PowerPoint, Excel, Word Can self-manage time and reprioritize tasks based on feedback from stakeholders Ability and willingness to learn new tools to create marketing content (ex. Canva, Camtasia, etc.) Demonstrates proficiency in the following competencies: Innovation - Leveraging possibility thinking in creating new value for customers Accountability - Delivering excellence through personal motivation and engagement Performance Excellence - Elevating the performance bar and delivering on commitments with high quality solutions Change and Risk Taking - Working toward our future, altering the course as needed and balancing risks and rewards in making decisions Customer Focus - Understanding customer needs and delivering superior solutions with passion Teamwork - Encouraging collaboration, trust and cooperation among and within work groups H.B. Fuller is an Equal Employment Opportunity employer and proud to have created a collaborative culture where employees around the world are seen, heard, and respected. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or marital status or status as a protected veteran, or any other legally protected classification. H.B. Fuller does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms. To conduct business with H.B. Fuller, a written service agreement must be executed by Human Resources prior to submitting any information relating to a potential candidate. Without a signed service agreement, H.B. Fuller shall not be obligated for payment of any fee or compensation.
H B Fuller
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