Video Strategist (Content Marketing)

Job Title: Video Strategist (Content Marketing)

As a Video Strategist, you will play a key role in building the Simplilearn brand by identifying and extracting powerful testimonials of our customers, who have upskilled with Simplilearn and have had a significant impact in their career and lives. You would be leading the end-to-end process for testimonials, including pipeline creation, storyboarding, video production, and distribution across multiple channels/ platforms. This is a high-impact role and will involve working with cross-functional teams such as sales, content marketing, product marketing, product and customer success.

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Duties and Responsponsibilities :

• Identify and connect with the Simplilearn alumni based to capture their career success stories
• Brainstorm concepts and storyboards with the team
• Develop learner testimonial scripts
• Collaborate closely with the Social Media, video production, and content teams
• Deep understanding of the audience to engage in powerful conversations
• Understand the pain points, learning journey, and career outcomes of Simplilearn's US customers and translate them into testimonials in text and video format
• Collaborate closely with the Social Media, video production and content teams for leveraging testimonials to build brand credibility
• Partner with internal stakeholders to identify, communicate and implement solutions for critical business issues and opportunities related to the process
• Own end-to-end video production - the planning, publishing & distribution pipeline
• Measure effectiveness and performance of testimonial videos on various paid and organic channels

Desired Candidate Qualifications :

• Bachelor's degree in journalism, communications, marketing, or a related field or equivalent practical experience
• Minimum 2 years of video production experience with superior people management skills
• Excellent written, verbal communication, and storytelling skills
• Metrics-driven, comfortable in working with data to draw and share insights
• Experience working with digital advertising products and their distribution channels
• Prior experience in ad tech or a marketing agency, or product strategy, consulting, or business operations with customer-centric role
• Highly collaborative and team-oriented work style
• Ability to take ownership of tasks and see them through to completion
• Strong writing skills
• Good eye for detail
• Ability to conceptualize and develop storyboards
• Strong and comfortable in collaborating with learners across geographies
• A self-starter with a sense of ownership and responsibility is preferred