Marketing Specialist

Key Responsibilities: 1. Marketing Campaign Execution Plan and execute end-to-end integrated marketing campaigns across channels including email, social media, web, SEO, paid ads, and events. Collaborate with internal stakeholders to align marketing strategies with business objectives. Monitor and optimize campaign performance based on KPIs such as CTR, lead conversion, and engagement rate. 2. Content Development & Branding Develop and curate engaging content for blogs, social media, newsletters, product brochures, and case studies. Maintain consistency in brand messaging, tone, and visual identity across all touchpoints. Work with designers and copywriters to produce marketing collateral. 3. Digital Marketing & SEO Manage paid campaigns on Google Ads, Facebook, LinkedIn, and other platforms. Conduct keyword research and optimize content for SEO to improve organic visibility. Utilize Google Analytics and other tools to track user behavior and web traffic patterns. 4. Event Management & Promotions Organize and support the execution of trade shows, webinars, and product launches. Coordinate with vendors and internal teams to ensure seamless event delivery. Analyze ROI of event-related marketing activities. 5. Market Research & Competitor Analysis Conduct competitor benchmarking, audience segmentation, and market trend analysis. Use insights to recommend new marketing channels, products, or campaigns. Monitor social sentiment and customer feedback for improvement opportunities.