Marketing Specialist

At Digichorus Technologies, we are looking for a Marketing Executive who can blend creativity with data-driven execution to drive growth across our IT services and products. This role is ideal for someone who thrives in tech-driven environments, understands the nuances of SaaS/IT marketing, and can translate strategies into measurable results.

• Work Mode: From office

• Location: Pune – NIBM / Balewadi

• Joining: Immediate

What you’ll do:

1. Build & execute end-to-end marketing strategies for IT services & products.
2. Drive full-funnel digital campaigns (SEO, SEM, LinkedIn, email, performance marketing).
3. Conduct market research & competitor analysis to identify new opportunities.
4. Manage CRM platforms, track campaign performance, and deliver data-backed insights.
5. Partner with sales, product & tech teams to support impactful go-to-market initiatives.
6. Optimize campaigns using analytics to maximize ROI and lead conversion.

What we’re looking for:

• 2+ years of experience in marketing (in IT services, SaaS, or product marketing).
• Strong grasp of digital marketing tools & techniques (Google Analytics, CRM systems, Google Ads, SEO/SEM, LinkedIn campaigns).
• Ability to craft and execute performance-driven campaigns.
• Excellent research skills with the ability to turn insights into actionable strategies.
• Strong communication, creativity, and analytical problem-solving.
• Digitally fluent, tech-savvy, detail-oriented and enthusiastic about IT innovations.