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Marketing Scientist II

4 - 6 years

10 - 14 Lacs

Posted:6 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

What youll be doing in your new job:

1. Become an expert in Kvantum marketing analytics platform to perform statistical analysis and modeling as well as engage with Kvantum data science, marketing science & product dev teams to deliver end to end MMM ( Marketing Mix Modeling ) engagements.
2. Leverage understanding of statistical techniques and hypothesis development to design tests/ experiments, analyze data, draw conclusions with actionable recommendations to help Yum! its Brands & Franchisees, and external Fortune 100 companies with data driven decision making. 3. Understand the outcomes of complex MMM and attribution models (AI/machine learning) to support Yum! And external stakeholders along with their media agencies in building strategic media plans. 4. Build powerful brand story using models with business & technology context, latest marketing activities in real-world. 5. Generate predictive models and optimization scenarios to support budget planning.

Required skills

Master s degree with 4-6 years of experience in business analytics OR bachelor s degree with 4.5+ years of management consulting experience with top tier companies.
Good understanding of the statistical models & variables typically used in marketing, customer, category, and/or pricing analytics. Tell a data informed story leveraging MS Power point. Analyze data leveraging various tools - MS Excel, SQL, and/or Python Deliver recommendations to senior leadership.
Note: Apart from must haves , If you understand any of these (QSR, CPG, Retail, Aggregators) domains at deeper level and/or you have a knack to analyze any business leveraging data, it will set you apart.

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Yum! India
Yum! India

Restaurants

Louisville KY

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