Marketing Program Specialist, Lead

Lead Marketing Automation & Analytics

Marketing Automation Journeys, Campaigns & Analytics

• Marketing Automation Journeys, Campaigns & Analytics
• Lead the design, development, and execution of multi-channel marketing automation campaigns on Salesforce Marketing Cloud (SFMC), ensuring timely and successful delivery.
• Build and optimize sophisticated email, SMS, MMS, and push programs using segmentation, personalization, automation, and A/B testing to maximize engagement.
• Collaborate with cross-functional teams (marketing, sales, product) to align automation strategies with business goals and customer journeys.
• Analyze campaign performance data to measure ROI, identify trends, and deliver actionable recommendations for optimization.
• Develop and maintain dashboards and performance reports summarizing key marketing KPIs, insights, and lessons learned.
• Partner with analytics teams to enhance data-driven decision-making and continuously improve campaign effectiveness.

Digital, Campaign and Social Analytics

• Monitor and analyze data across social media, digital, and web platforms to evaluate performance, engagement, and reach.
• Partner with business stakeholders to define KPIs and translate business needs into tracking specifications and actionable insights.
• Develop reports and dashboards highlighting key social, digital, and campaign metrics to guide strategic decision-making.
• Analyze user journeys, funnels, and channel performance to identify optimization and personalization opportunities.
• Support campaign analytics and optimization by forecasting impact, tracking KPIs, and providing recommendations to improve performance.
• Design and execute A/B and multivariate tests, leveraging AI/ML techniques for better targeting, segmentation, and predictive insights.
• Continuously improve analytics processes and manage requests through Azure DevOps to ensure alignment with business objectives.

General/Soft skills:

• Azure DevOps Management: Utilize Azure DevOps (Visual Studios) to manage Epics, Features, and User Stories related to data tracking and reporting initiatives.
• Documentation: Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes.
• Soft Skills: Excellent written and verbal communication, presentation, attention to detail and business acumen skills.
• Work hours: Available for meetings and discussions until 12 noon CST
• Adaptability: The candidate should be willing to adapt to the evolving needs of the Marketing teams and support appropriately.

Nice to have experience:

Paid Campaigns

• Plan and execute paid campaigns across digital channels, ensuring accurate setup, targeting, and tracking.
• Optimize campaign performance through data analysis, budget pacing, audience management, and compliance.
• Translate insights into actionable improvements to meet ROI and conversion goals.

• Bachelors degree in Marketing, Business, Analytics, Computer Science, or a related field.
• Proven experience (12+ years) in digital marketing, specifically marketing automation and analytics
• Experience in running marketing automation campaigns. Experience with SFMC is a plus but not required.
• Experience in integrating data from multiple sources to drive actionable insights
• Excellent communication, presentation, and interpersonal skills.
• Experience with Paid Ads is a plus