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Marketing Platform Auto Specialist

Marketing Platform Auto Specialist

Accenture

7 - 11 years

9 - 13 Lacs

mumbai

Posted:Just now| Platform:

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Skills Required

marketing platform auto specialist digital marketing com administration gap analysis business processes customer engagement process improvement media it sql strategic planning cloud marketing operations design technical documentation maintenance architecture

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role

Skill required: Marketing Operations - Braze Customer Engagement Platform

Designation: Marketing Platform Auto Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song"” all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design

Evaluates and streamlines business processes to maximize efficiency and effectiveness within the team and with the client

Participates in strategic planning meetings with the client and manages client expectations in terms of support and delivery

Leads, manages, and coaches the Braze Campaign developers' team with shared focus on growth of existing skillset

What are we looking for?

End to end implementations with Braze (Email template implementation to Data Segmentation/Canvases knowledge)

Lead strategy and architecture sessions and communicate design options to clients (good to have)

Manage administration of customer communication campaigns across the cloud, either in each function (email, SMS, Push, Cloud Pages), or leveraging Canvas to deliver multi-touch communications.

Liquid and SQL knowledge is required

Establish best practice application support methodology and processes, including maintenance and support roadmaps, processes and technical documentation

Requirement gathering, analysis, solution and design of new interfaces/integrations within scope

Evaluate new functionalities for the platform that enables new channels or integrations that can be used across brands

Development, Testing, Deployment of new campaigns/integrations and releases

Troubleshoot complex problems, gap analysis and process improvement

Investigate, resolve, test and deploy incidents as assigned

Monitors system performance, and verifies that peripheral integrations are functioning as expected

Monitor key data propagation & integration process

Roles and Responsibilities:

In this role you are required to do analysis and solving of moderately complex problems

May create new solutions, leveraging and, where needed, adapting existing methods and procedures

The person would require understanding of the strategic direction set by senior management as it relates to team goals

Primary upward interaction is with direct supervisor

May interact with peers and/or management levels at a client and/or within Accenture

Guidance would be provided when determining methods and procedures on new assignments

Decisions made by you will often impact the team in which they reside

Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

Please note that this role may require you to work in rotational shifts
Qualification Any Graduation

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Marketing Platform Auto Specialist