Job
Description
Skill required: Marketing Operations - Braze Customer Engagement Platform
Designation: Marketing Platform Auto Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
What would you do
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designBraze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.
What are we looking for
oDevelop responsive, accessible, and dynamic HTML emails and landing pages optimized for cross-client compatibility.oEnsure pixel-perfect rendering across major email clients and devices.oBuild and manage campaigns in platforms such as Adobe Campaign Standard, Braze, or similar systems.oConfigure HTML personalization and dynamic content for targeting audience.oImplement and optimize campaign workflows, triggers, and customer journeys from HTML perspectiveoServe as the technical lead for the CRM development team; review code, enforce standards, and guide best practices.oWork with cross-functional teams (Design, Data, CRM Ops, QA) to ensure timely, high-quality campaign delivery.oTroubleshoot and resolve technical issues related to campaign execution or integrations in relation to HTML.oConduct QA for campaign rendering, tracking, and data flows related to creative/HTML/personalization.oOptimize code for deliverability, performance, and compliance (e.g., CAN-SPAM, GDPR).oEvaluate and implement new tools, automation techniques, and platform capabilities.oProvide training and mentorship to junior developers and CRM team members.experience in front-end or email development within a CRM or marketing automation environment.Expertise in HTML5, CSS3, and JavaScript (including responsive and modular email coding).Proven hands-on experience with CRM / marketing automation platforms such as:oAdobe Campaign Standard or ClassicoBrazeo(Bonus:Salesforce Marketing Cloud, Iterable, Acoustic, or others)Experience with personalization, dynamic content, and data-driven email logic.Understanding of email deliverability best practices and QA testing tools (e.g., Litmus, Email on Acid).Familiarity with REST APIs, JSON, and data integrations within CRM ecosystems.Strong analytical and troubleshooting skills with a detail-oriented mindset.Ability to lead projects and mentor junior developers.
Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problemsMay create new solutions, leveraging and, where needed, adapting existing methods and proceduresThe person would require understanding of the strategic direction set by senior management as it relates to team goalsPrimary upward interaction is with direct supervisorMay interact with peers and/or management levels at a client and/or within AccentureGuidance would be provided when determining methods and procedures on new assignmentsDecisions made by you will often impact the team in which they resideIndividual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within AccenturePlease note that this role may require you to work in rotational shifts
QualificationAny Graduation
