Marketing Platform Auto Senior Analyst

Job Description

Skill required: Marketing Operations - Marketing Automation & Technology Execution Designation: Marketing Platform Auto Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? FINANCE:Responsible for daily campaign management and deliverables CLIENT:Coordination and delivery of SOWs/LOEs Daily task management and delivery maintenance Manage customer satisfaction (define indicators, apply data collection process, analysis and take corrective and preventions actions) Identify business growth opportunities. Ensure account continuity based on set metrics / SLAs / KPIs (performance) Manage team structure and allocations. RESOURCES:Manage/Lead a set of teams/accounts providing leadership, guidance and organization to the projects under his/her command. Define and evaluate direct reports business objectives (PA Process) Follow up on team members defined career path and professional growth opportunities. Define, implement and follow up on team's training program Escalation details need to share to Manager for internal conflictsPROCESSES:Responsible completeness, quality, and timeliness of all client deliveries. Implementation, continual improvement, and ensure utilization of team's SOPs. Provide AM team with proper sales support (technical approach and samples/case studies). Maintain the affiliate-wise based campaign tracker sheet. 3+ years of experience in Marketo; 2+ years of hands-on marketo experience; Candidate should be a graduate? Good Knowledge in Marketo; Control the Marketo programs' technical design, configuration, deployment, and modification. Create, modify, and test campaign components like forms, landing pages, emails and A/B testing etc., Develop responsive email templates, landing pages, and forms using HTML/CSS within the Marketo platform Collaborate with designers, developers, and stakeholders to translate visual designs into functional web elements Ensure the technical feasibility of UI/UX designs and optimize them for responsiveness and performance across various devices and browsers Develop and execute marketing campaigns using Marketo, including email, lead nurturing, segmentation, and scoring programs Manage and maintain marketing automation workflows etc What are we looking for? Adobe Marketo Engage JavaScript Hyper Text Markup Language (HTML) Cascading Style Sheets (CSS) Problem-solving skills Ability to perform under pressure Adaptable and flexible Agility for quick learning Written and verbal communication A/B Testing Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation