Marketing Operations Manager

Job Description

At Broadridge, weve built a culture where the highest goal is to empower others to accomplish more. If you re passionate about developing your career, while helping others along the way, come join the Broadridge team. Develop and execute email campaigns aligned with marketing strategies to drive brand and product awareness, lead acquisition, conversion, and retention. Implement and manage automation rules, drip programs, segmentation, and engagement programs to optimize customer journeys. Create and manage email templates, landing pages, forms, and other Pardot components to support campaigns and marketing initiatives. Collaborate with the sales and marketing teams to ensure seamless integration between Pardot and Salesforce, maintaining data accuracy and workflow efficiency. Monitor, analyze, and report on the performance of email campaigns, providing insights and recommendations for continuous improvement. Ensure compliance with data protection regulations and best practices in email marketing. Train and support marketing team members in the effective use of the automation platform. Stay up-to-date with the latest marketing automation trends and opportunities for leveraging new Pardot features. Discuss with business marketers and document campaign requirements Recommend and manage implementation of customer segmentation strategies Interact with digital marketing counterparts on areas of shared dependencies - website, social, paid digital, data and analytics Technical documentation - ensure solutions are validated and documented for future reference Participate in weekly conference calls with Digital Marketing (be available for daily check-in calls) We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company and ultimately a community that recognizes and celebrates everyone s unique perspective.