Marketing Operations Coordinator

Summary

The Marketing Operations Coordinator will support the Marketing Operations Manager by managing dashboards, tracking campaign performance, and assisting with project execution. This role is ideal for an early-career professional with strong analytical skills and project coordination experience, ensuring that marketing operations run efficiently.

Your role in our mission

Marketing Dashboards & Reporting (50%)

• Assist in building, updating, and maintaining marketing performance dashboards (Google Analytics, Power BI, Tableau, Salesforce).
• Track and report on email marketing, campaign engagement, lead generation, and pipeline contribution.
• Support multi-channel attribution reporting, ensuring accurate performance tracking.
• Help standardize data hygiene and accuracy across marketing automation and CRM platforms.

Project Coordination & Workflow Optimization (30%)

• Work closely with the Marketing Operations Manager to track and manage project milestones, deliverables, and deadlines for marketing campaigns.
• Maintain the marketing project tracker, ensuring stakeholders have visibility into active projects.
• Support the execution of marketing workflows, ensuring seamless collaboration across teams (Field Marketing, Content, Creative).
• Assist in coordinating marketing automation tasks, such as campaign approvals, data segmentation, and reporting requests.

System & Data Management (20%)

• Support lead data integrity and list management within Salesforce and Marketo/HubSpot.
• Perform QA and troubleshooting for marketing automation workflows and CRM data consistency.
• Help with auditing lead scoring, segmentation, and data workflows to improve efficiency.

Required Qualifications

• 1-3 years of experience in marketing operations, project coordination, or marketing analytics.
• Experience with Excel (pivot tables, v-lookups), Google Sheets, or basic data visualization tools.
• Basic exposure to CRM (Salesforce, HubSpot) or marketing automation platforms (Marketo, Eloqua) is a plus but not required.
• Strong organizational and communication skills, with the ability to manage multiple projects at once.
• Analytical mindset with attention to detail in tracking, reporting, and process optimization.