Marketing officer (Healthcare)

As a Marketing Officer at our healthcare facility, your primary responsibility will be to support the promotion of our healthcare services. You will engage directly with the community, organize outreach programs, collaborate with various departments, and establish strong referral networks to enhance patient footfall and service awareness. Your key responsibilities will include planning and executing marketing activities to promote hospital services across various departments such as outpatient, inpatient, pharmacy, laboratory, ambulance services, rehabilitation, and palliative care. Additionally, you will be tasked with organizing and coordinating health camps, patient education programs, and awareness campaigns. Building and nurturing relationships with local clinics, healthcare providers, corporates, schools, and institutions for referrals will also be a crucial part of your role. You will also manage branding materials like leaflets, standees, posters, and event collaterals, while collaborating with internal departments to promote new services or specialties. Monitoring the effectiveness of offline campaigns and generating regular reports will also fall under your purview. Furthermore, you will assist in event planning and on-ground coordination at health-related functions and represent the hospital at community meetings, health expos, and public gatherings. To be successful in this role, you should hold a Bachelor's degree in Marketing, Business Administration, or Healthcare Management, along with at least 2-3 years of experience in hospital or healthcare marketing. Strong interpersonal, communication, and organizational skills are essential, as well as a willingness to travel locally for field activities. Proficiency in English and the local language (Malayalam preferred) is required. In return, we offer a competitive salary with incentives, the opportunity to work with a leading healthcare team, growth and learning opportunities, and a supportive work environment. This is a full-time, permanent position with day shifts and an in-person work location.,