Marketing Officer

Summary of the role

Responsible for planning, creating, and executing marketing campaigns to build/promote/strengthen the companys brand image in the market.

Responsibilities:

• Good in Content writing.

• Create awareness of and develop the brand.
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
• Communicate with target audiences internal teams, external customers, agencies with whom we work for brand / product promotion.
• Execute marketing plans, advertising, direct marketing, and campaigns.
• Source advertising opportunities and place adverts in the press / other media.
• Write and proofread marketing copy for both online and print campaigns.
• Produce creative content, including videos and blog posts.
• Use social media platforms (LinkedIn, Facebook.) effectively to update company’s image, new product launches, special achievements, and events.
• Organise and execute events such as conferences, seminars, receptions, and exhibitions as per requirements from the Sales teams.
• Liaise with designers and printers and organise photo shoots.
• Arrange the effective distribution of marketing materials.
• Maintain and update customer databases.
• Execute customer surveys as per requirements of ISO 9001, etc.
• Work with Sales, Engineering, and the Germany Head Office to design and print product catalogues, flyers, etc.
• Help Sales in vendor registrations as per customer’s requirements.
• Consolidate information on ‘Projects’ from project portal and communicate the information to respective regions.

Skill set required:

• Good verbal & written communication skills (English, Hindi, any other)
• Strong inter-personal skills – ability to work with sales and other functional teams.
• Creativity

Qualification & Experience:

• Graduate / Post-Graduate (not necessarily Engineering).
• A specialization in ‘Marketing’ is preferable.
• Total experience of 2 to 7 years, with at least 2 years in the profile mentioned above.

Placement:

• Location of Work: ARI – Pune, India