Marketing Manager/Head

8 - 13 years

10 - 15 Lacs

Posted:3 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

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About the Role

Marketing Manager / Head

Key Responsibilities

  • Branding & Communication

    • Develop and execute brand strategy to strengthen market presence.
    • Ensure consistent brand messaging across all channels (online & offline).
    • Craft compelling narratives and content for internal and external communication.
  • Marketing Strategy & Execution

    • Design, plan, and execute integrated marketing campaigns.
    • Manage marketing budgets effectively to maximize ROI.
    • Oversee market research, competitor analysis, and customer insights to guide strategy.
  • Digital Marketing

    • Lead performance marketing, SEO/SEM, social media, and email campaigns.
    • Oversee content marketing, website management, and digital branding initiatives.
    • Track, measure, and optimize campaigns for lead generation and brand growth.
  • Leadership & Collaboration

    • Manage and mentor a marketing team.
    • Collaborate with sales, product, and leadership teams to align marketing strategies with business goals.
    • Build relationships with external partners, media, and agencies.

Required Skills & Strengths

  • Strong expertise in

    branding and communication

    (personal strength).
  • Hands-on working knowledge of

    digital marketing tools & platforms

    .
  • Excellent written and verbal communication skills.
  • Strong creative and strategic thinking abilities.
  • Analytical mindset with ability to interpret marketing data and insights.
  • Ability to work in a fast-paced, growing organization.

Qualifications

  • Bachelors or Masters degree in Marketing, Communications, Business, or related field.
  • 8+ years of proven marketing experience, with at least 3 years in a managerial role.
  • Exposure to digital-first businesses is an advantage.

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