Job
Description
Key Responsibilities: Strategic Planning and Execution - Develop and execute marketing strategies to achieve business goals, including increasing awareness, sales, and customer loyalty. - Design campaigns tailored for airport travelers, targeting both domestic and international audiences. - Collaborate with Airport marketing teams to ensure synergy between all Airports and internal marketing initiatives. - Prepare Marketing Calendar in conjunction with B&M, Airport Marketing team and social media agency. Brand Management - Maintain and enhance the brand image of outlets by curating compelling stories and visuals. - Oversee the creation of marketing collateral, ensuring consistency with brand guidelines. Social Media and Digital Marketing - Work with the social media agency to design and implement campaigns focused on the Retail and F&B division. - Optimize digital channels (LinkedIn, Instagram, Facebook, Google Ads, etc.) to attract travelers and showcase offerings. Public Relations and Event Coordination - Coordinate with the PR agency to secure media coverage for new openings, promotions, and unique offerings. - Plan and execute promotional events at airport locations, collaborating with stakeholders as needed. - Strategically position the group of companies as top and preferred voice in the travel retail segment. Analytics and Reporting - Monitor campaign performance metrics and provide actionable insights to improve results. - Conduct market research to identify trends, customer preferences, and competitor strategies. Partnerships and Stakeholder Management - Liaise with airport authorities, vendors, and third-party agencies to ensure smooth campaign execution. - Develop partnerships with travel influencers, airlines, and tourism boards to amplify the brand. Key Qualifications and Skills: - Education: Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred). - Experience: 5+ years in marketing, preferably in F&B, retail, hospitality, or travel sectors. Experience working with agencies (PR and social media). Demonstrated success in executing multi-channel marketing campaigns. - Skills: Strong understanding of consumer behavior in the travel retail and F&B sectors. Proficiency in digital marketing tools (Google Analytics, Ads Manager, etc.). Excellent communication, storytelling, and presentation skills. Strong project management abilities with a keen eye for detail.
