Marketing Manager

Key Responsibilities:

1. Strategic Planning:

- Develop and execute comprehensive marketing strategies to achieve business goals.

- Conduct market research and competitor analysis to identify opportunities and threats.

- Collaborate with leadership to align marketing strategies with overall business objectives.

2. Brand Management:

- Manage and enhance the company's brand image and reputation.

- Develop and maintain brand guidelines, ensuring consistency across all marketing materials.

- Implement brand-building initiatives to increase brand awareness and loyalty.

3. Content Development:

- Oversee the creation of high-quality marketing collateral, including product brochures, website content, and promotional materials.

- Ensure content is aligned with brand messaging and resonates with target audiences.

4. Digital Marketing:

- Develop and execute digital marketing campaigns, including social media, email marketing, and online advertising.

- Optimize online presence and monitor key performance indicators (KPIs) to measure campaign effectiveness.

5. Lead Generation:

- Implement lead generation strategies to drive sales opportunities.

- Collaborate with the sales team to develop and nurture leads through effective marketing campaigns.

6. Event Management:

- Plan and execute industry-specific events, trade shows, and conferences.

- Coordinate with internal teams and external vendors to ensure successful event outcomes.

7. Customer Relationship Management:

- Develop and implement customer engagement programs to enhance customer satisfaction and loyalty.

- Gather customer feedback and insights to improve products and services.

8. Budget Management:

- Manage the marketing budget effectively, ensuring optimal utilization of resources.

- Monitor and report on the ROI of marketing initiatives.

9. Team Leadership:

- Lead and mentor a high-performing marketing team.

- Foster a collaborative and creative work environment to drive innovation.

10. Costing:

- Generating costing sheets in order to provide the best price to the customers

- Monitoring the commodities market and updated on the trend using Excel Sheets

Candidate should have excellent MS-Excel skill