Marketing Manager - SAARC

Bangalore.

Roles

and responsibilities

• Country Tactical Planning - Build country marketing plan, based on global/regional goals and targets. Develop country tactical marketing operation plan and campaign planning
• Processes and procedures - Maintain work process flows by coordinating information and requirements with related operational departments (head quarter)
• Content development - Leverage content from global and develop regional/country content such as case studies, application stories, videos, imagery etc.
• PR and Communication – develop local media relations, opportunities exploration and country-level communication. Manage communication and marketing relations with business partners, customers and channels
• Lead Generation – Lead generation planning and execution; tradeshows, events, e-mailers, customer programs, campaigns.
• Data Analysis - Funnel and budget management following regional/country needs. Channel analysis, effectivity measurement and demand gen activities adjustment
• Keeping informed of marketing strategies and trends
• Performing any other ad hoc tasks or duties as required
  

Requirements and qualifications

• University degree in related field or equivalent of working experience
• 4 - 8 years of experience in a similar role within an international B2B company (AV/UCC/IT industry is an advantage)
• Good knowledge of digital marketing, proficient in marketing automation and analytics features. Ideally prior experience of working on HubSpot
• Experience with organizing local and regional events
• Outstanding communicator, creative thinker and problem-solving skills
• Experience with marketing tools and software, Adobe Creative Suite hands-on experience is an advantage