Marketing Manager -Retail

Job Description:

1.Strategy & Planning

Develop integrated marketing strategies for both verticals (ISP & Solar)

Define buyer personas across residential, commercial, rural, and enterprise segments

Plan and manage budgets for brand and performance campaigns

2.Digital Marketing

Lead campaigns across Google Ads, Meta, LinkedIn, YouTube & SEO

Optimize cost metrics like CPL & CAC, and manage lead funnels

Build and execute content calendars for blogs, email, and social media

3.Offline & BTL

Execute local campaigns: events, hoardings, flyers, kiosks, etc.

Coordinate with vendors and internal teams for timely rollout

Support sales/ops with area-specific promotions and branding

4.Branding & Communication

Ensure consistent brand messaging and visual identity

Create brochures, videos, pitch decks, and sales material

Liaise with designers, agencies, and freelancers as needed

5.CRM & Customer Engagement

Run referral programs, loyalty drives, and feedback surveys

Improve experience via proactive communication and journey mapping

Sync marketing with customer support and installation teams

6.Team & Collaboration

Lead a team or manage external partners for execution

Collaborate with Sales, Product, and Tech on growth initiatives

Report monthly metrics and insights to leadership

Interested candidates can drop their resume/CV on janhvi.p@elxer.com/ 8253071086

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,300,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Provident Fund
• Work from home

Application Question(s):

• How many total years of experience you hold?
• How many years of experience you hold in online marketing?
• How many total years of experience you hold in offline marketing?
• How many years of experience you hold into digital marketing?

Work Location: In person