Marketing Manager (Mechanical)

A marketing engineer bridges the gap between technical product development and marketing strategies. They translate complex technical information into compelling marketing messages and campaigns, while also ensuring that marketing efforts align with the technical capabilities of the product. Key responsibilities include developing marketing strategies, creating technical content, collaborating with engineering and sales teams, and analyzing market trends. Key Responsibilities:

• Develop and execute marketing strategies:Craft strategies that target specific customer segments and drive revenue growth by leveraging technical expertise.
• Create technical content:Develop marketing materials like brochures, white papers, presentations, and website content that effectively communicate the technical aspects and benefits of products.
• Collaborate with engineering and sales teams:Work closely with these teams to understand product features, customer needs, and translate technical information into actionable marketing plans.
• Conduct market research:Identify new market opportunities, analyze customer requirements, and monitor competitor activities to inform marketing strategies.
• Provide technical support:Offer technical expertise to sales teams and customers, addressing inquiries and resolving technical issues.
• Develop and maintain relationships:Build and nurture relationships with key customers and industry contacts to foster collaboration and gather feedback.
• Monitor and report on marketing effectiveness:Track the performance of marketing campaigns and adjust strategies based on data analysis.
• Stay up-to-date on technical and market trends:Continuously learn about new technologies, products, and industry developments to maintain a competitive edge.

Essential Skills:

• Strong technical knowledge:A solid understanding of engineering principles and product functionalities is crucial.
• Excellent communication and presentation skills:Ability to explain complex technical information clearly and concisely to diverse audiences.
• Analytical and problem-solving skills:Ability to analyze market data, identify trends, and solve technical problems related to product performance or customer needs.
• Collaboration and teamwork:Ability to work effectively with cross-functional teams, including engineering, sales, and marketing.
• Project management skills:Ability to manage multiple projects, meet deadlines, and track progress.
• Adaptability and flexibility:Ability to adapt to changing market conditions, new technologies, and evolving customer requirements.

In essence, a marketing engineer is a technical expert who can bridge the gap between the engineering and marketing departments, ensuring that products are effectively marketed and sold based on their technical capabilities and customer needs.

Contact - 9310699721

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person