Marketing Manager Marketing Automation Services

As a Marketing Manager for Marketing Automation Services, you will be responsible for leading demand generation and content initiatives for the team. Your role will involve developing and executing multi-channel marketing campaigns, designing automated lead-nurturing workflows, and aligning marketing initiatives with sales and product teams for better lead handoff and MQL quality. You should have a proven track record in B2B demand generation strategy, expertise in marketing automation platforms like Marketo, HubSpot, Pardot, or Eloqua, and a deep understanding of B2B buyer journeys and content-led lead nurturing. Key Responsibilities: - Develop and execute multi-channel marketing campaigns to drive pipeline growth. - Design and implement automated lead-nurturing workflows to improve conversion rates. - Align marketing initiatives with sales and product teams for better lead handoff and MQL quality. - Drive content marketing efforts across key buyer journey stages. - Analyze and report campaign performance, optimize for ROI, and engagement. - Lead A/B testing and audience segmentation to improve personalization and targeting. - Keep up with marketing trends, automation best practices, and competitor insights. - Share marketing automation knowledge across teams and lead by example. Qualifications Required: - Proven experience in end-to-end B2B demand generation strategy. - Expertise in marketing automation platforms like Marketo, HubSpot, Pardot, or Eloqua. - Deep understanding of B2B buyer journeys and content-led lead nurturing. - Hands-on experience in setting up automated workflows, segmentation, and A/B testing. - Ability to create compelling content across formats (blogs, landing pages, whitepapers, etc.). - Familiarity with campaign analytics, lead scoring, and performance tracking. - Strong communication and collaboration skills across teams. - Knowledge of SEO, SEM, and paid digital channels (preferred). - Experience in marketing IT or SaaS solutions to a global audience (preferred). - Ability to manage and mentor junior marketers while meeting tight deadlines. Please note that the company contact details are as follows: Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No 19, Sector 22, Panchkula, Haryana, India 134104 Thank you for your interest in the Marketing Manager position for Marketing Automation Services. We look forward to reviewing your application.,