Posted:None|
Platform:
Work from Office
Full Time
Position Title: Marketing Manager (Retail Sector)
Location: Sundharapuram, Coimbatore
Salary: Competitive
Experience: 5 to 10 years of experience in marketing within the retail industry (preferably in multi-category, fashion, electronics, or FMCG retail).
The Marketing Manager will be responsible for developing and executing innovative marketing strategies to drive footfall, sales, brand awareness, and customer loyalty in the retail sector. This role requires a strong understanding of retail dynamics, customer behavior, digital trends, and local market opportunities to deliver measurable business growth.
Strategic Planning & Execution
Develop and implement marketing strategies aligned with business objectives.
Plan promotional campaigns to drive store traffic, product visibility, and seasonal sales.
Conduct competitor and market analysis to identify trends and opportunities.
Brand & Communication Management
Strengthen brand positioning across all retail touchpoints (store, digital, outdoor, print).
Oversee creative development for advertisements, signage, catalogues, and POS materials.
Manage social media, website, and online presence to enhance engagement and brand visibility.
Campaigns & Promotions
Plan and execute ATL/BTL campaigns, festive offers, and store launch events.
Collaborate with vendors, agencies, and media partners to maximize reach and ROI.
Monitor effectiveness of campaigns using performance metrics and analytics.
Customer Engagement & Loyalty
Drive customer loyalty programs and initiatives to improve repeat business.
Conduct customer surveys/feedback sessions to understand needs and expectations.
Implement CRM strategies to improve customer retention and lifetime value.
Team & Budget Management
Lead and mentor a team of marketing executives/associates.
Manage marketing budgets effectively to ensure maximum ROI.
Coordinate with cross-functional teams (Sales, Operations, Merchandising) for integrated execution.
Strong knowledge of retail marketing strategies (offline & online).
Expertise in digital marketing, social media, and analytics tools.
Excellent communication, negotiation, and interpersonal skills.
Creative thinker with strong project management skills.
Ability to analyze data and measure campaign performance.
CIEL HR
Upload Resume
Drag or click to upload
Your data is secure with us, protected by advanced encryption.
Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.
We have sent an OTP to your contact. Please enter it below to verify.
Instantly access job listings, apply easily, and track applications.
15.0 - 20.0 Lacs P.A.
mohali, chandigarh, ambala
7.5 - 9.5 Lacs P.A.
ernakulam
2.4 - 4.2 Lacs P.A.
mumbai suburban, pune, mumbai (all areas)
5.0 - 8.0 Lacs P.A.
bengaluru, mumbai (all areas)
18.0 - 20.0 Lacs P.A.
itanagar
3.0 - 4.2 Lacs P.A.
Salary: Not disclosed
tamil nadu, india
Salary: Not disclosed
4.005 - 8.78 Lacs P.A.
3.0 - 4.2 Lacs P.A.
