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For Employers

Marketing Manager

BetaCura health solutions Pvt LTD

0 years

3 Lacs

bengaluru

Posted:6 hours ago| Platform: GlassDoor logo

Apply

Skills Required

marketing planning strategies research analysis branding outreach consistency healthcare content ads seo diagnostics metrics reports management data

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

1. Strategic Planning & Execution

Develop and implement marketing strategies to achieve revenue and growth targets.

Identify new business opportunities in B2B (corporates, clinics, hospitals) and B2C (walk-in patients, digital platforms).

Conduct market research and competitor analysis to guide campaigns and pricing.

2. Branding & Promotions

Plan and oversee local and digital marketing campaigns (social media, print, outdoor, hospital tie-ups).

Coordinate promotional events, health camps, doctor CME programs, and community outreach activities.

Ensure brand consistency across all touchpoints — online, offline, and partner channels.

3. Relationship Management

Build and maintain strong relationships with doctors, hospitals, and corporate clients.

Coordinate referral programs and loyalty initiatives for healthcare partners and patients.

Collaborate with doctors, healthcare consultants, and channel partners for lead generation.

4. Digital & Content Marketing

Manage social media pages, online reputation, and website updates.

Plan targeted digital campaigns (Google Ads, SEO, Facebook, WhatsApp marketing).

Create engaging content around diagnostics, preventive health checkups, and wellness awareness.

5. Performance & Reporting

Monitor marketing ROI and track performance metrics (leads, conversions, walk-ins, referrals).

Prepare periodic reports for management with data-driven insights and recommendations.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: In person

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BetaCura health solutions Pvt LTD

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Marketing Manager