Marketing Manager (Admissions)

Position: Marketing Manager (Admissions)

Location: Ghaziabad

School: Indirapuram Public School, Pratap Vihar

Role Overview:

The Marketing Manager will be responsible for driving admissions through strategic outreach, liaison with external partners, executing society-level events, and ensuring high-quality visibility of the school across various channels. The role requires strong coordination, communication, and execution capabilities with a clear focus on admission growth.

Key Responsibilities:

1. Liaison & Partnerships

- Build and maintain relationships with admission aggregators.

- Coordinate with playschools to create referral pipelines.

- Establish partnerships with pediatric clinics, activity centres, and community groups for cross-promotions.

2. Society Events & Local Outreach

- Identify target societies in Ghaziabad.

- Plan and execute weekend activity events (competitions, workshops, counseling camps).

- Ensure high-quality branding and lead capture at every event.

- Maintain monthly event calendar and conversion reports.

3. Printing & Marketing Collateral

- Coordinate with vendors for brochures, standees, banners, flyers, and event branding.

- Ensure timely delivery and quality control.

- Maintain inventory of printed materials.

4. Digital Support & Collaboration

- Coordinate with Media Manager for:

• Social media promotions before events

• Online advertisement timing and alignment

• Lead funnel support for society events

5. Admission Support & Reporting

- Share daily event leads with the admission team.

- Track movement from lead → visit → admission.

- Prepare weekly admission growth reports.

- Maintain on-ground market intelligence (competitor fee, offers, events).

6. Additional Responsibilities

- Support in Open House events planning.

- Support ATL/BTL campaigns within the local radius.

- Ensure brand presence at relevant offline touchpoints.

- Perform any task linked to admissions and school business growth.

Skills & Requirements:

- Graduate/MBA in Marketing preferred.

- Strong communication & negotiation skills.

- Experience in field marketing, BTL activation or school admissions preferred.

- Ability to manage multiple events and external partners.

- Comfortable working on weekends/events as needed.

- Own vehicle preferred for field activities.

Performance Metrics (KPIs):

- Number of qualified leads generated per month.

- Number of societies/playschools covered.

- Admissions achieved from external channels.

- Timeliness and quality of event execution.

- Vendor and printing delivery efficiency.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

• Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Work Location: In person