Marketing Leader Brand & India Geography

Job Title: Marketing Leader Brand & India Geography

Experience:

Role Overview

We are looking for a senior marketing leader who brings deep India Geo understanding and hands-on experience in ABM programs across BFSI, Manufacturing, PSU/Government, and other regulated sectors. The ideal candidate combines data-driven decision-making, strong storytelling skills, and a sharp grasp of brand messaging to build differentiated India-focused campaigns that strengthen Newgens market leadership.

Key Responsibilities

1. India Geography Strategy & Ecosystem Insight

• Lead India-focused marketing strategy rooted in insights about enterprise buying cycles, regulatory drivers, partner ecosystem, and competitive landscape.
• Tailor narratives and programs for BFSI, Insurance, NBFC, Manufacturing, and PSU/Government audiences.
• Translate India market signals into actionable campaign and content strategies.

2. Hands-on ABM & Sector-led Demand Programs

• Design and run 1:1 and 1:few ABM programs for top banks, insurers, NBFCs, PSU enterprises, and manufacturing accounts.
• Create custom journeys, exec alignment tracks, and sector narratives.
• Partner closely with sales to define account-level goals, influence pipeline, and measure ABM ROI using data-driven frameworks.

3. Brand Leadership, Messaging & Storytelling

• Own the India brand message, ensuring alignment with global positioning while reflecting regional nuances.
• Craft compelling stories, narratives, and value propositions for campaigns, events, and executive platforms.
• Elevate Newgen’s leadership in ECM and platform automation through impactful communication across mediums (films, social, PR, keynotes, digital campaigns).

4. Integrated Marketing Execution

• Lead India field marketing, national campaigns, CXO roundtables, industry events, digital programs, and thought leadership.
• Drive omnichannel campaign execution, paid, owned, and earned ensuring consistency in brand expression and message clarity.
• Manage agencies and internal teams to deliver high-quality output.

5. Data-Driven Marketing & Performance Measurement

• Use marketing analytics, funnel data, and campaign insights to shape decisions and optimise performance.
• Build reports that highlight campaign impact, ABM influence, and brand lift.
• Apply a data-first approach to testing, segmentation, targeting, and personalization across touchpoints.

6. Cross-Functional & Team Leadership

• Collaborate with sales, product marketing, digital, customer marketing, and alliances teams for integrated execution.
• Lead and develop junior marketers (direct/matrix).
• Manage marketing budgets efficiently.

Required Experience & Skills

Experience

• 12+ years of experience in B2B enterprise technology marketing with strong India geography focus.
• Demonstrated hands-on ABM execution for BFSI, NBFC, Insurance, PSU/Govt, and Manufacturing sectors.
• Experience with integrated marketing, brand programs, and field marketing in India.

Skills

• Strong storytelling ability can turn complex technical concepts into simple, compelling narratives.
• Mastery of brand messaging, positioning, and value articulation.
• Highly data-oriented with strong command of marketing metrics, dashboards, funnel analytics, and ROI measurement.
• Excellent communication, cross-functional collaboration, stakeholder alignment, and agency management.
• Strong project management and execution rigor.

Good-to-Have

• Experience in enterprise SaaS/platform marketing.
• Understanding of India government procurement cycles.
• Experience running national-level brand or transformation campaigns.

Why This Role Matters

This role is critical in strengthening Newgen’s uncontested leadership in ECM amplifying our brand and driving pipeline impact through precision ABM and sharp regional storytelling.