Marketing Lead - South India & West India

Role & responsibilities

• Lead and manage all field marketing initiatives in the assigned area to increase brand awareness and market share.
• Design and execute area-specific marketing plans aligned with regional sales targets and brand guidelines.
• Coordinate with Field Marketing Managers (FMMs), Sales Teams, and Trade Teams to ensure synchronized execution of campaigns and promotions.
• Supervise the planning and execution of BTL activities, product demonstrations, and customer activation events.
• Analyze area-wise market trends, consumer behavior, and competitor activities to refine marketing strategies.
• Ensure proper deployment and utilization of marketing collaterals, visibility materials, and vendor resources.
• Mentor and guide field marketing staff in campaign execution, brand compliance, and performance reporting.
• Monitor budgets and ensure cost-effective deployment of marketing spends within the area.
• Report campaign effectiveness, ROI, and key insights to the Regional and Central Marketing teams.

KRA

• Effective execution and impact of area-wide marketing initiatives.
• Improved brand visibility and customer engagement metrics.
• Efficient budget management and resource utilization.
• Enhanced field team capability and performance.
• Insightful market feedback and competitor intelligence sharing.

Preferred candidate profile

• 8-10 years of experience in field marketing, with at least 45 years in a supervisory/managerial role.
• Proven experience in managing large-scale marketing campaigns at the area or regional level.
• Proficiency in MS Office (especially Excel and PowerPoint); CRM tools knowledge is an added advantage.
• Strong understanding of both rural and urban consumer markets.
• Fluent in English and local language(s); Hindi proficiency preferred.
• Willingness to travel extensively across the area.

Geographical Exposure

- Karnataka, Andhra Pradesh, Kerala, Tamil Nadu, Maharashtra , Telangana, Odisha, Chhattisgarh, Madhya Pradesh, Gujarat