Job
Description
": "**Job Title: Marketing Lead****Experience:** 4-6 years\**\About the Company:**Comprinno is a NASSCOM-incubated company based in Bangalore, specializing in cloud computing and IT infrastructure automation.Our flagship platform, [Tevico](https://tevi.co/), is an advanced cloud governance and observability solution that helps enterprises to manage large AWS cloud deployments. enhances uptime and service quality by proactively identifying performance degradation and triggering automated recovery workflows.Comprinno also offers a wide range of professional services, helping customers migrate, modernize, secure, and manage their AWS cloud environments. As an AWS Advanced Consulting Partner, we support customers in adopting cutting-edge technologies, including GenAI, to accelerate digital transformation.\\**Job Description:**We are seeking a dynamic and results-driven Marketing Lead to join our team. As a Marketing Lead focused on lead generation and sales strategy, you will play a crucial role in driving the growth of our company. You will be responsible for developing and executing marketing strategies to generate high-quality leads for our sales team, while working closely with the sales department to align marketing efforts with sales goals. Additionally, you will be expected to prioritize ROI-driven initiatives and organize impactful marketing events.**Responsibilities:** 1. Lead Generation Strategy: Develop and implement comprehensive lead generation strategies to drive a steady flow of qualified leads to the sales team. 2. Sales Collaboration: Work closely with the sales department to understand their needs and develop marketing strategies that align with sales objectives, ensuring seamless integration between marketing and sales efforts. 3. ROI Focus: Prioritize and execute marketing initiatives that deliver measurable results and maximize return on investment (ROI). Regularly track and analyze campaign performance metrics to optimize marketing efforts. 4. Content Development: Collaborate with the content marketing team to create compelling and targeted content that supports lead-generation efforts and aligns with sales messaging. 5. Marketing Event Planning: Conceptualize, plan, and execute marketing events such as trade shows, conferences, webinars, and seminars to generate leads, increase brand awareness, and foster business relationships. 6. Market Research: Stay up-to-date with industry trends, competitor activities, and emerging marketing strategies to identify new opportunities and provide actionable insights to drive growth. 7. Performing competitive analysis and market research based on the project requirements requires a basic understanding of digital marketing 8. Implementing SEO activities such as on-page SEO, link building, and other relevant activities 9. Planning the social media marketing strategy10. Social Media Management and Design on Canva11. Running Google AdWords and LinkedIn Ads**Qualifications:**1. Proven experience in marketing, lead generation, and sales strategy development.2. Strong understanding of various marketing channels, including digital marketing, content marketing, social media, and event marketing.3. Demonstrated ability to develop and execute effective lead-generation campaigns that deliver high-quality leads.4. Excellent analytical skills with the ability to track, measure, and optimize marketing performance metrics.5. Strong collaboration and communication skills to work effectively with cross-functional teams, especially sales.6. Ability to think strategically and align marketing efforts with overall business objectives.7. Experience in organizing marketing events, from planning to execution, with a focus on generating leads and building brand awareness.8. **Bachelors degree in marketing, business administration, or a related field. Advanced degrees or professional certifications are a plus.**", "
