Marketing Insights Manager

What Youll Do-- Contract Role

• Reporting, analysis and offering recommendations based on marketing activity and performance.
  • Analyse KPI metrics, using attribution methodologies to report success to stakeholders, and inform daily optimisation to deliver incremental growth and revenue. “Tell the impact of marketing on the business story” using the KPIs as lens.• Deliver monthly and quarterly insights to ensure EMEA marketing managers understand progress toward goaling, areas for optimization, and education on levers needed to reach key metrics.• You will understand the business application of the Cisco product portfolio via product migration paths, sales objectives, key customer segments, market competition, etc.• Provide the right balance of business and data acuity. Efficiently communicate to the business how to best apply data and insights to acquire desired business outcomes.• Facilitate and collaborate with stakeholders to understand criticalities in the business, use cases, strategic focus. Provide feedback, outline capabilities, present analysis, insights and recommendations for next steps.• Deliver top Impactful Insights which can range from investment decisions, performance, capabilities, etc as well as standard communications to keep teams updated on critical projects impacting regional marketing efforts.• Always looking to streamline processes, maximising the quality and speed of work undertaken.• Identify new datasets and tools that can enhance marketing effectiveness.

Technical Expertise

• Data exploration skills require SQL, R, Python, and/or sophisticated Tableau knowledge to deep dive into specific large datasets for analysis, troubleshooting, or use case development.
  • Strong proficiency with data analysis and visualisation tools such as Tableau, DOMO, or Power BI.• An understanding of statistical analysis and data science techniques and principles is desirable.• Expertise in automating workflows to deliver reporting and insights at scale is a plus.