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Hi, We are hiring for 2 roles Marketing Manager - 6 - 8 years Marketing Head - 8 -12 years with at least 3-5 years in a leadership position. Location: Bangalore, India Industry: Jewellery (Lab Grown Diamonds) Company: Jewellery company specializing in lab grown diamonds Employee Strength - 62 current, will be scaling upto about 100 by March'2025 Founded - 2023 Work from office - 6 days a week - work from office - Jayanagar or Koramangala - will be moving to 5 day week from April 2025 Key Responsibilities: MBA in Marketing from a Tier 1 or 2 school. A minimum of 6- 8 years work experience for Marketing Manager and 8 - 12 years for Marketing Head with at least 3-5 years in a leadership position. Preference for some experience with a start up, a fashion / jewellery brand. Location in Bangalore, full time. Looking for a Challenger Marketer mindset Strong on strategy and even stronger on execution. Displaying high levels of ownership Marketing Manager: Brand Custodian and Consumer Experience Custodian To define the marketing strategy and plan to move the needle in every market it enters To develop an execution plan that is highly optimised for effectiveness - continually monitor effectiveness and course correct To build and lead a small, highly driven team to deliver on all aspects of the marketing program and consumer experience To obsessively build brand assets including digital and social Marketing Head Marketing Strategy Development: Develop and execute comprehensive marketing strategies to increase brand awareness, drive customer engagement, and boost sales across our retail network and website. To define the marketing strategy and plan for Aukera to move the needle in every market it enters Brand Positioning: Define and strengthen the brand's positioning in the lab-grown diamond jewellery market, aligning with company vision of gaining first mover advantage. Digital Marketing: Lead digital marketing initiatives including SEO/SEM, paid social, email campaigns, content marketing, and influencer partnerships to optimize customer acquisition and retention. Content & Creative Direction: Collaborate with creative teams to develop compelling, high-quality content that resonates with target audiences, including visual assets, product photography, and storytelling for campaigns. E-commerce Strategy: Oversee the online sales strategy, driving traffic to the website, improving conversion rates, and enhancing the overall customer experience on digital platforms. Performance Marketing & Analytics: Use data-driven insights to measure and analyze campaign effectiveness, adjusting strategies based on performance to ensure optimal ROI. Public Relations & Partnerships: Manage PR efforts to enhance brand visibility, forge partnerships with luxury retailers, designers, influencers, and media outlets to strengthen brand associations. Retail & Events Marketing: Develop and implement marketing strategies for retail outlets and pop-up events to drive foot traffic, enhance customer engagement, and increase in-store sales. Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering creativity, innovation, and accountability. Other Requirements * Organised * Proficient working with any jewellery software * Hungry for growth Industry: Jewellery (Lab Grown Diamonds) Company: Jewellery company specializing in lab grown diamonds Growth Prospects Our client offers significant growth opportunities for the right candidate. As a startup in the jewellery industry, we are poised for expansion, providing an environment where innovative HR practices can directly impact business success. You will play a crucial role in shaping the future of our workforce and organizational culture.If you are passionate about human resources and want to contribute to a dynamic team at a leading jewellery brand, we encourage you to apply. Join us in making beautiful choices with lab-grown diamonds! Employee Strength - 62 current, will be scaling upto about 100 by March'2025 Founded - 2023 Work from office - 6 days a week - Jayanagar or Koramangala Please share your updated resumes at saumya@hr-central.in if you find this profile suitable.
