Marketing Head

Key Responsibilities:

• Growth Strategy Development:-

  Define and lead a holistic marketing strategy with a clear focus on driving user acquisition, engagement, and retention, ensuring DAU growth.

• Budget & ROI Management:-

  Manage the marketing budget with a focus on optimizing spend to ensure maximum ROI across all campaigns.

• Digital Marketing Leadership:-

  Spearhead our digital marketing efforts (SEO/SEM, paid advertising, content marketing, social media, influencer marketing) to generate leads and enhance conversion rates.

• Performance Marketing & Analytics:-

  Drive data-driven decision-making by using analytics and KPIs to track campaign performance, iterating constantly for improvements.

• Offline & Regional Campaigns:-

  Lead offline campaigns (outdoor, print, radio, community outreach), ensuring they are aligned with our overall brand message and focus on local market penetration.

• Synergy Across Channels:-

  Build synergy between offline and digital marketing efforts to create unified customer journeys across touchpoints.

• Brand Positioning:-

  Shape the brand, ensuring that it resonates with our target audience both locally and beyond.

• Team Development & Leadership:-

  Build and lead a high-performing marketing team, fostering a culture of innovation and growth. Work with product, tech and customer service teams to ensure marketing efforts are aligned with business objectives.

• Vendor & Partnership Management:-

  Oversee relationships with external agencies, media partners, and influencers, ensuring successful execution of marketing plans.

• Customer Insights & Market Research:-

  Leverage market research and customer insights to identify growth opportunities and refine messaging to meet customer needs.