Marketing Executive/Engineer - Machine Tool Industry

As a Marketing Executive at PMT Machines Ltd., your role will involve promoting the company's brand and precision machine tool products through various digital and offline channels. Your responsibilities will include: - **Market Research & Strategy:** - Conducting market analysis to identify potential segments, industry trends, and customer needs. - Studying competitor products and positioning to refine marketing strategies. - Assisting in developing marketing plans aligned with company sales goals. - **Brand Promotion & Lead Generation:** - Planning and executing product marketing campaigns via digital platforms, trade shows, and print media. - Developing marketing collaterals including brochures, presentations, case studies, and videos. - Generating qualified leads through inbound/outbound campaigns, email marketing, and social media. - **Digital Marketing & CRM:** - Managing and updating company website and social media platforms with the latest products, news, and blogs. - Working with digital agencies to run SEO/SEM campaigns focused on precision machine tools. - Maintaining and updating CRM systems (e.g., Zoho) for campaign tracking, lead nurturing, and analytics. - **Customer Engagement & Sales Support:** - Supporting the sales team with technical product presentations and customized promotional content. - Organizing and coordinating webinars, open houses, and customer training events. - Following up on inquiries and converting marketing-generated leads into sales-qualified leads. - **Performance Tracking & Reporting:** - Analyzing campaign performance, ROI, and customer response to fine-tune strategies. - Providing regular marketing reports and dashboards to management. **Qualifications & Skills:** - Bachelor's degree in Mechanical Engineering, Marketing, or related field. - 3 years of marketing experience in B2B industrial or machine tool sector preferred. - Understanding of precision machining, CNC machines, grinding & turning equipment is a plus. - Hands-on experience with CRM tools (e.g., Zoho), MS Office, and digital marketing platforms. - Strong communication, analytical, and creative thinking skills. - Self-motivated, proactive, and able to work in a technical marketing environment. If you are passionate about industrial marketing, have a keen understanding of market dynamics, and possess the skills mentioned above, this role at PMT Machines Ltd. could be the perfect fit for you.,