Marketing Executive - Search Engine Marketing

As a Marketing Executive specializing in Search Engine Marketing at CarWale / BikeWale in Navi Mumbai, Vashi, your primary responsibility is to manage SEM accounts to generate leads and drive traffic for various business types. You will need to have a good grasp of business requirements and be committed to creating effective campaigns on SEM platforms, particularly Google Ads. Your role involves collaborating with the team to optimize campaigns, conduct competition analysis, perform A/B testing, and coordinate with the product and design teams for enhancing conversion rates and creating compelling creatives for campaigns. - Understand business requirements and deliver campaigns on SEM platforms, especially Google Ads. - Analyze campaign performance and work with the team to optimize campaigns. - Conduct competition analysis and implement various A/B testing strategies. - Collaborate with the product team to enhance conversion rates and with the design team to create impactful campaign creatives. - Experience in managing day-to-day campaign activities across search engines, including planning, implementation, budget management, performance review, and optimization of paid campaigns. - Proficiency in analyzing Analytics accounts to recommend and implement campaign changes. - Ability to identify and implement optimization strategies to improve campaign ROI. - Experience in technical implementation of campaigns and troubleshooting. - Strong skills in creating campaign reports for in-depth analysis. - Proven track record in managing large budget PPC campaigns without SEO/Organic experience or Media Buying background. - Capability to understand the target audience and tailor campaigns accordingly. - Strong teamwork skills and at least 2 years of relevant experience as a PPC Analyst.,