Marketing Executive - Search Engine Marketing

The Marketing Executive - Search Engine Marketing position based in Navi Mumbai, Vashi involves managing SEM accounts for CarWale / BikeWale to drive lead generation and traffic for various business segments. You will be responsible for understanding business needs, creating campaigns on SEM platforms, primarily Google Ads, and collaborating with the team to optimize campaigns effectively. Additionally, you will conduct competition analysis, execute A/B testing, and liaise with the product and design teams for enhancing conversion rates and designing creatives for campaigns. Key Responsibilities: - Manage day-to-day campaign activities on search engines, including planning, implementation, budget control, performance evaluation, and optimization of paid campaigns. - Analyze campaign performance data in Analytics accounts, propose and implement modifications to enhance campaign effectiveness. - Identify and implement optimization strategies to boost campaign ROI. - Support technical implementation of campaigns and troubleshoot issues as needed. - Prepare comprehensive campaign reports for analysis. Desired Skills: - Proven experience in managing substantial budget PPC campaigns (excluding SEO/Organic experience & Media Buying). - Ability to comprehend the target audience and strategize campaigns accordingly. - Strong team player with excellent communication and coordination skills. - Minimum 2 years of relevant experience as a PPC Analyst. If you possess the required skills and experience in SEM account management and campaign optimization, we encourage you to apply for this dynamic role in our marketing team.,