Marketing Executive

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About Peppermint Communications

Fashion, Textile, Innerwear & Sportswear industries

Role Overview

Marketing Executive

Key Responsibilities

1. Event Marketing & Promotions

• Assist in planning and executing marketing campaigns for events and exhibitions.
• Support the creation of event promotional materials, digital assets, and communication content.
• Work with design teams to develop marketing collaterals such as posters, brochures, event creatives, and presentations.

2. Social Media Management

• Manage daily posting and engagement on

  LinkedIn, Instagram, Facebook and WhatsApp

  platforms.
• Create and schedule content (posts, reels, stories, videos) to promote events.
• Monitor social media analytics and suggest improvements to increase reach and engagement.

3. Content Creation & Communication

• Write compelling copy for social media, website, marketing emails, event brochures, and announcements.
• Assist in preparing proposals, event briefs, and marketing reports.
• Help develop video scripts, promotional narratives, and storytelling content for campaigns.

4. Partnerships & Outreach

• Support in collaborating with trade associations, media partners, and influencers for event visibility.
• Help in sourcing and managing barter deals, sponsorship support, and brand partnerships.

5. Market Research

• Conduct research on industry trends, competitors, and new marketing opportunities.
• Identify new digital tools, platforms, and strategies for event promotions.

6. Coordination & Administration

• Coordinate with internal teams—design, sales, events—to ensure seamless execution of marketing plans.
• Maintain marketing trackers, campaign reports, and analytics dashboards.

Skills Required

• Excellent

  written and verbal communication

  skills.
• Creative thinking and strong interest in marketing communication & brand building.
• Good understanding of

  digital marketing, social media platforms

  , and content trends.
• Proficiency in

  MS Excel, PowerPoint, Google Workspace

  .
• Ability to create engaging content (text, visual ideas, video concepts).
• Basic knowledge of digital tools like Canva, Mailchimp, Meta Business Suite, or similar (preferred).
• Ability to multi-task, work with deadlines, and coordinate across teams.

Ideal Candidate

• 1–3 years of experience in Marketing / Digital Marketing / Event Promotions.
• Passion for events, fashion, branding, and communication.
• Energetic, proactive, and eager to learn in a fast-paced events environment.