Marketing Executive

As a Marketing Executive at Liquid Designs, a Gurgaon-based visual communication design studio, you will play a crucial role in supporting outbound and inbound marketing efforts to build brand awareness, engage audiences, generate leads, and drive business growth. This is an excellent opportunity for an early-career marketing professional who is passionate about communication, organization, and strategic marketing. **Key Responsibilities:** - **Cold Outreach** - Research and identify potential leads, partnerships, and business opportunities. - Craft personalized cold emails and messages that resonate with target audiences. - Manage outreach campaigns using CRM or outreach tools, tracking progress and results. - Follow up consistently to nurture leads and build strong relationships, aiming for measurable engagement goals. - **Website Communication** - Collaborate with design and content teams to update and maintain website content. - Ensure website messaging aligns with brand identity and marketing goals. - Monitor website performance using analytics tools and suggest improvements in content or user experience. - Work with SEO specialists to optimize website content for search engines. - **Newsletters & Email Marketing** - Plan, design, and distribute engaging newsletters to clients, leads, and partners. - Coordinate with creative teams to develop compelling email campaigns aligned with marketing objectives. - Analyze email campaign performance metrics and implement improvements to increase engagement rates. - **Directory Listings** - Identify relevant industry directories and platforms to boost brand visibility. - Maintain accurate and up-to-date listings across all chosen platforms. - Monitor performance metrics of directory listings and explore opportunities for paid enhancements. - **Event Visits & Marketing** - Represent the company at industry events, conferences, and trade shows. - Engage with prospects, collect leads, and promote the brand effectively during events. - Support pre-event planning and post-event marketing activities in collaboration with the events team. - Report insights, feedback, and opportunities gathered from events to inform strategy. **Qualifications Required:** - Bachelor's degree in Marketing, Communications, Business, or a related field. - Market Planning and Research skills. - Excellent analytical and problem-solving skills. - 1-2 years of marketing experience, including internships or projects in an agency. - Strong written and verbal communication skills with attention to detail. - Good sense of visual design and copywriting. - Familiarity with email marketing platforms and website CMS platforms. - Willingness to travel occasionally for events and meetups. - Creative thinker with a results-oriented mindset. - Ability to work collaboratively in a fast-paced environment and manage multiple tasks. If you are passionate about marketing and eager to contribute to Liquid Designs" success, we look forward to hearing from you!,