Marketing Executive

Responsibilities

• Understanding technology and engineering service/solution offering and devising & executing brand-building and lead-generation campaigns to generate and nurture sales-qualified leads in the identified markets.
• Create and update customer profiling for launching targeted campaigns.
• Must take ownership and accountability for formulating a campaign plan targeting existing clients and prospects - work closely with pre-sales, solution, and sales teams.
• Ability to identify the right marketing channel for branding and lead generation campaigns.
• Must be efficient in handling inbound queries as well - through email and phone.
• Ability to manage marketing communication to attract and influence customers/prospective clients.
• Provide support for building the content marketing engine.
• Leverage search engine tools to find business leads and opportunities on digital channels.
• Conduct customer, competitor, and solution analysis to understand the market better and aid in packaging the solution offering
• Contributes to teams success by accomplishing related results and by supporting peers.
• Collate and interpret campaign data to achieve set campaign objectives.
• Present the campaign goals and objectives to the internal stakeholders.
  

Qualifications

Minimum Qualification:

• Bachelors degree in commerce or a similar relevant field
• 10 - 15 years of relevant work experience
• Excellent communication, interpersonal and presentation skills
• Networking skills
• Bold attitude and a pursuer mentality
• Calm temperament and ability to handle challenges
• Proven track record in driving account-based marketing programmes, events marketing, digital/social media marketing and brand building campaigns.