Marketing Executive

Job Title: Marketing Executive Location: Coimbatore, Tamil Nadu Experience: 1 – 3 years Salary Range: (based on experience, skill set and industry standards) About the Company: We are a leading GFRP (Glass Fiber Reinforced Polymer) manufacturing company based in Coimbatore, known for delivering high-quality composite products to various industries. We are looking for a creative and proactive Marketing Executive to join our growing team and strengthen our digital and brand presence. Key Responsibilities: Design engaging marketing materials and posters using Canva for both digital and print campaigns. Manage and grow company presence across social media platforms (Facebook, Instagram, LinkedIn, etc.). Coordinate with external Meta and Google marketing agencies for ad campaigns and performance tracking. Assist in planning, executing, and monitoring Google Ads campaigns. Support SEO activities to improve website visibility and organic traffic. Implement and monitor digital marketing strategies, including email campaigns and marketing automation. Utilize AI tools (such as Chat-GPT) for content creation, market research, and automation tasks. Collaborate with internal teams to ensure consistent brand messaging and smooth coordination. Handle basic marketing communication and coordination with vendors, clients, and agencies. Scope of work is not limited to the above points and may evolve based on company needs and ongoing projects. Required Skills & Qualifications: 1 – 3 years of experience in digital or industrial marketing. Proficiency in Canva is mandatory. Basic understanding of digital marketing concepts such as SEO, SEM, and social media management. Experience in Google Ads management and social media account handling. Good communication and coordination skills with internal teams and external partners. Languages: Tamil and English – Mandatory Malayalam and Kannada – Good to have Knowledge of marketing automation tools and AI-based platforms (like Chat-GPT) is an added advantage. Digital Marketing Certification is preferred but not mandatory. What We Offer: Opportunity to work in a fast-growing manufacturing and industrial sector. Exposure to both digital and offline marketing activities. A collaborative and innovative work environment. Opportunities to learn and apply AI-driven marketing and automation tools.