Marketing Executive

SKILLS REQUIRED

• Sales & marketing skills, concept selling skills.
• Good knowledge of health care services market,
• Exceptional contact with doctors, institutions & corporates.
• Able to conduct cme/seminars/camps
• Digital Marketing Domain Knowledge
• Good contacts with media
• Have good management skills.
• Negotiating skills
• Medical knowledge of various packages, products, utility values
• Knowledge of developing business through various segments. Develop strategies for growth & performance.
• Dealing with agencies to prepare promotional materials
• Revenue & expense budgets sheet creation

Key Responsibilities

Marketing Manager

• Strategic Planning & Revenue Growth:

  Develop and implement the annual marketing plan and budget with clear revenue and patient acquisition targets. Identify and execute marketing initiatives to achieve these objectives.

• Brand Promotion & Outreach:

  Promote hospital services and specialty departments through referral networks, corporate tie-ups, institutions, and community programs. Strengthen engagement with doctors, nursing homes, TPAs, and insurance partners to drive patient inflow.

• Campaigns & Events:

  Plan and execute health camps, CME programs, press meets, and other promotional events to increase visibility and awareness of hospital services.

• Public Relations & Media:

  Manage relationships with media houses and agencies to ensure effective publicity, brand positioning, and reputation management. Handle press releases, advertorials, and image control measures when required.

• Corporate & Institutional Relations:

  Build and maintain partnerships with corporates, educational institutions, and public sector organizations for empanelment's, preventive health packages, and employee health programs.

• Performance & Reporting:

  Monitor and report on marketing activities, outreach performance, and ROI. Provide regular updates to management and recommend improvements based on market insights.

• Team Leadership & Coordination:

  Lead and guide the referral and PR teams to ensure alignment with hospital goals. Coordinate internally with departments to ensure seamless patient experience and service delivery.