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Alightway Solutions
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Marketing Executive

Marketing Executive

Alightway Solutions

0 - 2 years

2 - 4 Lacs

Lucknow

Posted:2 months ago| Platform:

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Skills Required

PPC Email marketing Social media Strategic planning Market research SEO Digital marketing Strategy development Analytics Client management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Description

As a Marketing Executive specializing in digital marketing for our client in the tile business, you will playa crucial role in developing and executing digital marketing strategies that drive sales and brandvisibility. You will work closely with our client to understand their unique needs and objectives, ensuringthat our campaigns align with their business goals.

Key Responsibilities

Client Relationship Management: Build and maintain strong relationships with our clients in the tilebusiness, serving as the primary point of contact for all digital marketing initiatives.Digital

Strategy Development

Collaborate with the client and our internal team to develop customizeddigital marketing strategies focused on promoting tile products, generating leads, and increasing sales.

Campaign Execution

Plan, execute, and optimize digital marketing campaigns across various channelssuch as PPC, social media, email marketing, and SEO to drive targeted traffic and conversions.

Analytics and Reporting

Monitor campaign performance, analyze data, and provide regular reports tothe client, highlighting key metrics, insights, and optimization recommendations.

Market Research

Stay updated on industry trends, competitor activities, and customer preferences inthe tile business to inform strategy development and identify growth opportunities.

Requirements

Bachelor s degree in Marketing, Communications, or related field.

Proven experience in digital marketing, with a focus on client management and campaign execution.

Strong understanding of digital marketing channels such as PPC, SEO, social media, email marketing, andanalytics tools.

Excellent communication, negotiation, and project management skills.Ability to collaborate effectively with cross-functional teams and prioritize tasks in a fast-pacedenvironment.

Experience working with clients in the home improvement or construction industry is a plus.

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Marketing Executive