Marketing Engineer (WELDING)

Job Summary:

We are seeking a dynamic and technically skilled Marketing Engineer with expertise in the welding industry to join our team. The ideal candidate will have a strong engineering background, a solid understanding of welding processes and equipment, and experience in B2B marketing. This role bridges the gap between our engineering, sales, and marketing teams, helping us promote our welding solutions to current and prospective clients.

Key Responsibilities:

• Develop and execute marketing strategies to promote welding products and solutions (e.g., machines, consumables, automation).
• Conduct market research to identify new business opportunities, industry trends, and competitor analysis.
• Provide technical support to the sales team and customers regarding welding equipment, applications, and specifications.
• Collaborate with R&D and engineering teams to understand new product features and translate them into customer benefits.
• Prepare marketing materials: product brochures, presentations, case studies, and digital content tailored to the welding sector.
• Participate in trade shows, exhibitions, and industry events to promote products and brand presence.
• Assist in lead generation activities and follow up with the sales team for conversions.
• Train channel partners and sales staff on welding product features and benefits.
• Analyze campaign performance and prepare reports on marketing ROI and KPIs.

Required Skills and Qualifications:

• Bachelor’s Degree in Mechanical Engineering, Welding Technology, or a related field.
• 2+ years of experience in technical marketing or sales within the welding or manufacturing industry.
• Strong understanding of welding processes: SMAW, MIG/MAG, TIG, SAW, etc.
• Excellent communication and presentation skills.
• Ability to explain technical concepts in a simplified manner.
• Proficiency in MS Office; experience with CRM and digital marketing tools is a plus.
• Willingness to travel as per business needs.
• Key Competencies:
• Technical Acumen
• Customer Orientation
• Analytical Thinking
• Creativity in Marketing
• Team Collaboration
• Result-Oriented

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund
• Work from home

Work Location: In person