Marketing Development Officer

Responsibilities:

• Market Development:

• Identify and develop new markets for existing and upcoming pharmaceutical products.
• Analyze competitor activities and market trends to suggest improvements or new strategies.

• Marketing Execution:

• Implement product promotional campaigns and activities in coordination with the marketing and sales teams.
• Ensure the effective use and distribution of marketing materials (e.g., visual aids, samples, doctor engagement tools).
• Support the execution of CME (Continuing Medical Education) programs, doctor meets, and other promotional events.

• Sales Support:

• Collaborate with Medical Representatives and Sales Managers to understand ground - level challenges and provide strategic inputs.
• Monitor field activities and evaluate the effectiveness of promotional strategies.
• Support the achievement of regional sales targets by assisting the sales team with marketing tools and strategies.

• Training & Development:

• Assist in product and marketing training for newly recruited field force.
• Ensure consistent messaging and brand positioning through ongoing team coordination.

• Reporting & Analysis:

• Prepare periodic reports on marketing activities, product performance, and market feedback.
• Provide actionable insights to the marketing team based on field observations.

Required Skills

• Must be excellent in written and spoken English; net savvy and adept at computer skills.
• Logical thinking.
• Organizing.
• Good in communication.

Required Qualification