Marketing Data & Segmentation Manager

As a highly motivated and detail-oriented Marketing Data & Segmentation Manager at Tungsten Automation, you will play a crucial role in ensuring the efficiency, accuracy, and compliance of our marketing databases. Your responsibilities will include monitoring database health, driving accurate segmentation, ensuring compliance with global data regulations, and enabling data-driven campaign execution and insights across Eloqua and Salesforce. You will be expected to maintain the integrity, accuracy, and completeness of marketing databases by conducting regular data cleansing, deduplication, and enrichment activities. Developing and implementing procedures for data quality assurance, analyzing current data management processes, and identifying areas for improvement will also be key aspects of your role. Additionally, collaborating with IT and other departments to streamline data workflows and implementing best practices for data collection, storage, and retrieval will be essential. Your role will involve designing and maintaining Eloqua segmentation frameworks for persona-based, tiered, and GDPR-compliant campaign targeting. Working closely with the marketing team to tailor campaigns to specific segments and ensuring compliance with data protection regulations such as GDPR, CCPA, and other relevant laws will be crucial. You will also be responsible for implementing and maintaining data security measures to protect sensitive information and generating regular reports on database health, campaign performance, and segmentation effectiveness. Furthermore, you will provide insights and recommendations based on data analysis to inform marketing strategies and support ad-hoc data requests and projects as needed. While the job requirements are subject to change based on the evolving needs of the business, your strong analytical, problem-solving, and organizational skills, along with your attention to detail and commitment to data accuracy, will be invaluable in this role. Key Skills: - Database Management - Data Cleansing & Enrichment - Segmentation Strategy - Data Protection Compliance - Analytical Skills - Marketing Automation & CRM Proficiency - Excel Skills - Collaboration & Communication - Data Visualization & Reporting - Process Improvement Required Experience: - Excellent English proficiency (both written and oral) - Bachelor's degree (or higher) in Business, Data Science, Marketing, or related field - Minimum 3 years of experience in database management, data analysis, and campaign segmentation, preferably in B2B - Strong understanding of data protection regulations and compliance requirements - Proficiency in tools such as Salesforce, Oracle Eloqua, Traction Complete, 6sense, and D&B Rev.Up/Optimizer - Strong Excel skills with the ability to manipulate, cleanse, and validate data at scale - Familiarity with marketing automation platforms, CRM systems, and project management tools like Asana - Experience with data visualization tools such as Power BI, with the ability to build and interpret dashboards tracking campaign engagement, lead funnel velocity, and database health Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M/F/Disability/Vets.,