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Marketing Data & Segmentation Manager

Marketing Data & Segmentation Manager

Kofax

3 - 7 years

0 Lacs

hyderabad telangana

Posted:4 days ago| Platform: Shine logo

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Skills Required

database management analytical skills process improvement data cleansing enrichment segmentation strategy data protection compliance marketing automation crm proficiency excel skills collaboration communication data visualization reporting

Work Mode

On-site

Job Type

Full Time

Job Description

As a Marketing Data & Segmentation Manager at Tungsten Automation, you will play a crucial role in ensuring the efficiency, targeting, and effectiveness of our marketing efforts. Your responsibilities will include: - Monitoring and maintaining the integrity, accuracy, and completeness of marketing databases. - Performing regular data cleansing, deduplication, and enrichment activities. - Developing and implementing procedures for data quality assurance. - Analyzing current data management processes and identifying areas for improvement. - Implementing best practices for data collection, storage, and retrieval. - Collaborating with IT and other departments to streamline data workflows. - Designing and maintaining Eloqua segmentation frameworks for persona-based, tiered, and GDPR-compliant campaign targeting. - Working closely with the marketing team to tailor campaigns to specific segments. - Ensuring compliance with data protection regulations such as GDPR, CCPA, and other relevant laws. - Implementing and maintaining data security measures to protect sensitive information. - Generating regular reports on database health, campaign performance, and segmentation effectiveness. - Providing insights and recommendations based on data analysis to inform marketing strategies. - Supporting ad-hoc data requests and projects as needed. The job requirements may be subject to change based on the evolving needs and requirements of the business. Required Skills: - Database Management - Data Cleansing & Enrichment - Segmentation Strategy - Data Protection Compliance - Analytical Skills - Marketing Automation & CRM Proficiency - Excel Skills - Collaboration & Communication - Data Visualization & Reporting - Process Improvement Required Experience: - Excellent English (both written and oral) - Bachelor's degree (or higher) in Business, Data Science, Marketing, or a related field. - Minimum 3 years of experience in database management, data analysis, and campaign segmentation, preferably in B2B. - Strong understanding of data protection regulations and compliance requirements. - Excellent analytical, problem-solving, and organizational skills. - Strong attention to detail and commitment to data accuracy. - Effective communication skills and ability to work collaboratively with cross-functional teams. - Proficiency in tools such as Salesforce, Oracle Eloqua, Traction Complete, 6sense, and D&B Rev.Up/Optimizer. - Strong Excel skills with the ability to manipulate, cleanse, and validate data at scale. - Familiarity with marketing automation platforms, CRM systems, and project management tools like Asana. - Experience with data visualization tools such as Power BI; ability to build and interpret dashboards tracking campaign engagement, lead funnel velocity, and database health. Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M/F/Disability/Vets.,

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Marketing Data & Segmentation Manager