Job
Description
As a Marketing Data & Segmentation Manager at Tungsten Automation, your role is crucial in ensuring the efficiency, targeting, and effectiveness of our marketing efforts. You will be responsible for owning database health, accurate segmentation, compliance with global data regulations, and enabling data-driven campaign execution and insights across Eloqua and Salesforce. Key Responsibilities: - Monitor and maintain the integrity, accuracy, and completeness of marketing databases. - Regularly perform data cleansing, deduplication, and enrichment activities. - Develop and implement procedures for data quality assurance. - Analyze current data management processes and identify areas for improvement. - Implement best practices for data collection, storage, and retrieval. - Collaborate with IT and other departments to streamline data workflows. - Design and maintain Eloqua segmentation frameworks for persona-based, tiered, and GDPR-compliant campaign targeting. - Tailor campaigns to specific segments in collaboration with the marketing team. - Ensure compliance with data protection regulations such as GDPR, CCPA, and other relevant laws. - Implement and maintain data security measures to protect sensitive information. - Generate regular reports on database health, campaign performance, and segmentation effectiveness. - Provide insights and recommendations based on data analysis to inform marketing strategies. - Support ad-hoc data requests and projects as needed. Required Skills: - Database Management - Data Cleansing & Enrichment - Segmentation Strategy - Data Protection Compliance - Analytical Skills - Marketing Automation & CRM Proficiency - Excel Skills - Collaboration & Communication - Data Visualization & Reporting - Process Improvement Required Experience: - Excellent English (both written and oral). - Bachelors degree (or higher) in Business, Data Science, Marketing or related field. - Minimum 3 years experience in database management, data analysis, and campaign segmentation, preferably in B2B. - Strong understanding of data protection regulations and compliance requirements. - Excellent analytical, problem-solving, and organizational skills. - Strong attention to detail and commitment to data accuracy. - Effective communication skills and ability to work collaboratively with cross-functional teams. - Proficiency in tools such as Salesforce, Oracle Eloqua, Traction Complete, 6sense, and D&B Rev.Up/Optimizer. - Strong Excel skills; ability to manipulate, cleanse, and validate data at scale. - Familiarity with marketing automation platforms, CRM systems, and project management tools like Asana. - Experience with data visualization tools such as Power BI; ability to build and interpret dashboards tracking campaign engagement, lead funnel velocity, and database health. Please note that while the job description outlines the current requirements of the position, they are subject to change based on the evolving needs of the business. Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M/F/Disability/Vets. As a Marketing Data & Segmentation Manager at Tungsten Automation, your role is crucial in ensuring the efficiency, targeting, and effectiveness of our marketing efforts. You will be responsible for owning database health, accurate segmentation, compliance with global data regulations, and enabling data-driven campaign execution and insights across Eloqua and Salesforce. Key Responsibilities: - Monitor and maintain the integrity, accuracy, and completeness of marketing databases. - Regularly perform data cleansing, deduplication, and enrichment activities. - Develop and implement procedures for data quality assurance. - Analyze current data management processes and identify areas for improvement. - Implement best practices for data collection, storage, and retrieval. - Collaborate with IT and other departments to streamline data workflows. - Design and maintain Eloqua segmentation frameworks for persona-based, tiered, and GDPR-compliant campaign targeting. - Tailor campaigns to specific segments in collaboration with the marketing team. - Ensure compliance with data protection regulations such as GDPR, CCPA, and other relevant laws. - Implement and maintain data security measures to protect sensitive information. - Generate regular reports on database health, campaign performance, and segmentation effectiveness. - Provide insights and recommendations based on data analysis to inform marketing strategies. - Support ad-hoc data requests and projects as needed. Required Skills: - Database Management - Data Cleansing & Enrichment - Segmentation Strategy - Data Protection Compliance - Analytical Skills - Marketing Automation & CRM Proficiency - Excel Skills - Collaboration & Communication - Data Visualization & Reporting - Process Improvement Required Experience: - Excellent English (both written and oral). - Bachelors degree (or higher) in Business, Data Science, Marketing or related fi
