Marketing Data & Segmentation Manager Kofax

3.0 - 7.0 years

0 Lacs

hyderabad, telangana

On-site

As a Marketing Data & Segmentation Manager at Tungsten Automation, you will play a crucial role in ensuring the efficiency, targeting, and effectiveness of our marketing efforts. Your responsibilities will include: - Monitoring and maintaining the integrity, accuracy, and completeness of marketing databases. - Performing regular data cleansing, deduplication, and enrichment activities. - Developing and implementing procedures for data quality assurance. - Analyzing current data management processes and identifying areas for improvement. - Implementing best practices for data collection, storage, and retrieval. - Collaborating with IT and other departments to streamline data workflows. - Desi...

Posted 1 month ago

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Marketing Data & Segmentation Manager Tungsten Automation

3.0 - 7.0 years

0 Lacs

hyderabad, telangana

On-site

As a highly motivated and detail-oriented Marketing Data & Segmentation Manager at Tungsten Automation, you will play a crucial role in ensuring the efficiency, accuracy, and compliance of our marketing databases. Your responsibilities will include monitoring database health, driving accurate segmentation, ensuring compliance with global data regulations, and enabling data-driven campaign execution and insights across Eloqua and Salesforce. You will be expected to maintain the integrity, accuracy, and completeness of marketing databases by conducting regular data cleansing, deduplication, and enrichment activities. Developing and implementing procedures for data quality assurance, analyzing ...

Posted 1 month ago

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