- Contribute towards a working environment that represents one sa.global where everyone is seen as an equal, and equality and diversity is championed
- Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism
- Come as you are, make work fun & others successful, and foster an always learning mentality
About the role
We are looking for an experienced
C
ontent Strategist
to lead our content initiatives in an AI-driven landscape. This senior position requires a strategic thinker who can harness the power of artificial intelligence to change how we create, optimize, and distribute content across all channels. you'll be responsible for developing and executing comprehensive content strategies that leverage AI tools to drive engagement, enhance SEO performance, and accelerate business growth.
Key responsibilities
Strategic leadership
- Develop and implement AI-first content strategies across websites, campaigns, and SEO.
- Integrate modern tools and AI capabilities into content creation workflows to improve efficiency and quality
- Create content standards and processes that balance creative excellence with operational scalability (AI efficiency)
- Lead content personalization initiatives and audience-specific content development
Content creation and optimization
- Create high-quality content that resonates with target audiences while maintaining brand voice and consistency
- Use AI tools strategically to enhance content ideation, drafting, and optimization processes
- Work with the SEO team to Implement advanced SEO strategies including semantic search optimization, content clustering, and optimization for emerging search paradigms
- Develop content strategies for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure discoverability across AI-powe'red search platforms
- Create content that performs we'll in traditional search engines as we'll as AI assistants, chatbots, and generative search experiences
- Develop scalable content frameworks and templates for consistent quality across channels
Technology and tools
- Evaluate, implement, and optimize AI content creation tools and platforms
- Drive team members on AI tool usage and best practices
- Stay current with emerging AI technologies and assess their potential impact on content strategy
- Develop AI prompt engineering expertise to maximize tool performance
Performance and analytics
- Establish content performance metrics and KPIs
- Derive insights and optimize content performance
- Implement A/B testing frameworks (for example: AI-generated vs. human-created content)
Team collaboration
- Collaborate with global marketing teams to align content initiatives
- Work with demand gen/ campaign team to ensure content strategies align with broader marketing automation and lead generation initiatives
- Partner with SEO teams to maximize organic visibility and conversion
Required experience and background
- 12+ years of content strategy and creation experience
- Hands on experience with AI content tools (GPT models, Claude, Jasper, Copy.ai, etc) and familiarity with prompt engineering and AI model optimization
- Proven experience in scaling content operations and driving measurable business results
- Experience managing content across multiple channels including websites, blogs, email, social media, and paid campaigns
- Strong understanding of SEO best practices and AI-powe'red SEO tools
- Experience with content management systems, marketing automation platforms, and analytics tools is a plus
- Excellent written and verbal communication skills
- Experience in working with agencies/ vendors
- Strong project management and cross-functional collaboration skills