The Marketing Assistant Manager is part of an important team that creates and executes property-level communications to our customers
Under the leadership of the Manager of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness This role assists with building deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization
CANDIDATE PROFILE
Education and Experience
Required:
2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
4-year bachelors degree in Marketing, Public Relations, Business, or related major; no work experience required
CORE WORK ACTIVITIES
Hotel Marketing and Advertising
Assists with the execution of the annual marketing plan to budget
Provides support to Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel
Works with advertising agency on the tactical advertising campaigns creative and media plans, particularly for food and beverage promotions
Assists with the management of F&B media schedules email marketing and display advertising
;
Stays informed about the status, performance evaluation, opportunities, and issues related to online programs and initiatives
Helps verify that all advertising for the hotel in digital channels is in alignment with brand voice
Social Media Content Management
Supports facilitation ofsocial media engagement and updating content in local digital channels (eg, hotel website, travel sites)
Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels
Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly
Public Relations and Visual Asset Management
Participates in the development of comprehensive PR plan per quarter along with agency;
Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers
Manages assigned accounts as per the media account management system
Assists with writing and distribution of all press releases for property events, promotions, and outlets
Supports execution of hotel sponsored events, community/government relations activities, and press promotional activities
Helps manage external vendors and media agencies; Assists with review of PR leads from the continent PR Leader regarding which are the best media to promote the hotel
Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams
Assists with photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team
May serve as a point of contact for regionally approved local photographers for food, amenity, and property imagery
Direct Marketing and Collateral Development
Assists with coordination and execution of Hotel and F&B printed materials
Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner
Supports the production of all property, F&B display, and temporary signage in hotel public areas
Assists with the execution of F&B direct marketing activities
Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA)
General
Assists in the development, co-ordination and execution of all communications activities
Helps with the publication of hotel s newsletter(s)
Supports communications duties and functions as deemed necessary
Assists in the liaison and execution of joint F&B promotions
Works with the Manager of Marketing and Communication to verify the Hotel s website and related websites are updated on a regular basis
Provides marketing assistance and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders
Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends
Performs other reasonable job duties as assigned by manager
