Marketing Communications Lead

As the Marketing & Communications Lead at ORI Folded Dreams, you will play a crucial role in shaping how the world perceives and interacts with ORI's culturally inspired products. Your responsibilities will revolve around maintaining a consistent brand voice, planning and executing campaigns, managing digital content, and enhancing the brand's social media presence primarily on Instagram. Additionally, you will work on collaborations, revenue streams, audience research, and more. **Key Responsibilities:** - Keep the brand voice consistent with a focus on calm, elegant, and culturally rooted messaging - Plan and execute campaigns for product launches and seasonal moments - Write and manage content across various platforms such as Instagram, website, email, and packaging - Manage the social media presence, primarily on Instagram - Collaborate with creators/agencies to develop photos, videos, and engaging content - Run paid campaigns to reach a wider audience - Create simple systems for feedback and storytelling - Plan and implement marketing strategies and campaigns - Basic PR and outreach activities - Facilitate collaborations and explore different revenue streams - Develop marketing budgets - Conduct audience research to better understand consumer preferences **Qualifications Required:** - 13 years of experience in marketing, content creation, or communications - Curiosity about design, branding, and cultural storytelling - Strong writing skills with a focus on clarity and good design - Excellent communication skills - Proficiency in tools like Canva, Instagram, Google Docs, and Notion - Enjoy working in small, creative teams and building from scratch - Openness to growing into a larger leadership role as the brand evolves If you are passionate about marketing, storytelling, and design, and meet the qualifications mentioned above, ORI Folded Dreams is excited to meet someone like you who is eager to grow with the company. Feel free to reach out if this opportunity resonates with you or someone you know.,