Marketing & Communications Executive

Role & responsibilities

About the Role:

Marketing & Communications Executive

Key Responsibilities:

1. Campaign Management

• Plan, create, and execute communication campaigns across SMS, WhatsApp, Email, and In-App platforms.
  
• Manage segmentation and targeting to deliver personalised and relevant communication.
  
• Ensure campaigns are aligned with marketing goals and city-level business priorities.
  

2. Content & Creative Coordination

• Write clear, engaging, and impactful copies for various digital and automated communication channels.
  
• Coordinate with the design team to ensure visuals match communication objectives and brand voice.
  
• Tailor messaging based on cohorts, cities, and customer/driver segments.
  

3. Analytics & Reporting

• Track campaign performance through engagement metrics such as CTR, conversions, opt-outs, etc.
  
• Analyse data to derive insights, identify patterns, and optimise future campaigns.
  
• Prepare and share performance reports and actionable recommendations with the marketing team.
  

4. Coordination & Execution

• Work closely with city teams, central marketing, and BI teams for streamlined execution.
  
• Manage communication and automation tools such as WebEngage, Gupshup, Infobip, etc.
  
• Maintain campaign calendars to avoid overlaps and ensure timely execution.
  

5. Quality & Compliance

• Ensure accuracy in content, links, scheduling, and campaign deployment.
  
• Uphold brand guidelines and maintain a consistent communication tone.
  
• Ensure compliance with data privacy standards and DLT norms for SMS/WhatsApp communications.
  

Requirements:

• Bachelors degree in Marketing, Communications, or a related field.
  
• 2–3 years of experience in marketing, communications, or digital marketing.
  
• Strong copywriting and proofreading skills in English (Hindi proficiency is a plus).
  
• Experience with communication platforms such as WebEngage, Gupshup, Infobip, or similar.
  
• Analytical mindset with strong reporting and data interpretation skills.
  
• Ability to multitask and manage tight deadlines effectively.
  
• Proficiency in MS Office or Google Workspace.
  

Key Attributes:

• Detail-oriented and proactive.
  
• Excellent communication and coordination skills.
  
• Creative thinker with strong execution discipline.
  
• Team player with a problem-solving approach.

Interested Candidate Can Share their CV or connect to-

Harshada - 7208258425