Marketing & Business Development Head

We are seeking a dynamic and visionary Marketing & Sales Head with 20-25 years of proven experience in the real estate industry. The role requires a senior leader who can drive brand positioning, large-scale sales growth, and marketing innovation, while competing with top developers.

This role carries P&L responsibility for Marketing & Sales, and the candidate is expected to deliver 500 -1000+ crore sales annually while building Amrutha Shelters into a leading developer brand.

Key Responsibilities

• Strategic Leadership

Design and execute long-term sales & marketing strategy aligned with company vision.

Establish Amrutha Shelters as a recognized brand in the luxury and premium residential real estate market.

Provide market intelligence and competitor insights for project planning, pricing, and positioning.

• Sales Management

Lead sales operations across multiple projects (pre-launch, launch, post-launch).

Achieve annual sales targets of 500-1000+ crores with high conversion ratios.

Build and expand the channel partner ecosystem (brokers, IPCs, corporate tie-ups).

Strengthen NRI and HNI buyer network for premium projects.

Drive bulk deals, corporate housing tie-ups, and institutional sales.

• Marketing & Branding

Create 360 marketing campaigns covering digital, outdoor, print, PR, events, and exhibitions.

Drive brand positioning and re-branding efforts for stronger visibility.

Implement luxury marketing strategies for premium projects.

Manage marketing budgets worth 50-100+ crores annually with strong ROI.

• Digital Transformation

Lead digital-first strategies SEO, SEM, Google Ads, Meta, LinkedIn, YouTube.

Key Skills & Competencies:

Strategic vision with a proven track record of large-scale project launches.

Expertise in luxury real estate marketing & brand positioning.

Strong network with brokers, IPCs, HNIs, NRIs.

Excellent negotiation, communication, and presentation skills.

P&L accountability and budget management expertise.

Data-driven approach with analytical and financial acumen.

This role is for a boardroom-level leader who can transform Amrutha Shelters market presence, drive high-value sales, and build a world-class marketing & sales organization.

Strategic Leadership & Vision:

Proven ability to design and execute long-term marketing & sales strategies.

Positioning projects against big brands (Prestige, Brigade, Sobha, etc.).

Driving market share growth and brand visibility in competitive markets.

Vision to align marketing & sales with overall business goals.

2. Sales Leadership & Revenue Growth

Expertise in end-to-end sales strategy: pre-launch, launch, post-launch phases.

Ability to manage large sales teams (10-50+ executives).

Strong lead conversion strategies (site visits bookings registrations).

Channel partner management, broker network building, corporate tie-ups.

Track record of achieving high-value sales targets (100 Cr+ annually).

3. Marketing Excellence

Mastery in real estate marketing: luxury, affordable, plotted development, high-rise.

Handling 360 marketing campaigns digital, outdoor, print, PR, events.

Launching flagship real estate projects successfully.

Experience in brand building for developers with lower visibility.

Knowledge of buyer psychology across segments (first-time buyers, investors, NRI clients).

4. Digital Transformation & Analytics

Experience in digital-first marketing (SEO, SEM, social media, Google Ads).

CRM-driven sales process (Salesforce, Zoho, HubSpot).

Strong analytical skills CPL, CPA, conversion ratios, ROI analysis.

Using data dashboards & BI tools for decision-making.

Knowledge of AI & automation tools in marketing and customer engagement.

5. Industry & Regulatory Knowledge

Understanding of market appreciation values, investment trends, government policies.

6. Communication & Negotiation

Excellent presentation skills for board meetings, investors, and HNI clients.

Strong negotiation skills with landowners, buyers, channel partners.

Ability to represent the company at expos, conferences, and media forums.

7. People & Team Management

Leading large cross-functional teams (marketing, sales, digital, CRM).

Hiring, training, and mentoring sales leaders & managers.

Building performance-driven culture with clear targets and incentives.

Conflict resolution and team motivation under high-pressure environments.

8. Financial & Budgeting Skills

Planning marketing budgets worth crores and ensuring ROI.

Revenue forecasting, pricing strategy, and sales incentive structures.

P&L accountability for marketing & sales functions.

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Summary

A 20-year experienced Head of Marketing & Sales in Real Estate must be a strategic business leader, not just a marketer or sales manager. Their core contribution should be:

Brand growth Positioning Amrutha Shelters as a recognizable developer.

Revenue growth Driving high-value bookings with efficiency.

Team growth Building a high-performing sales & marketing team.

Process growth Using data, CRM, and digital-first strategies for sustainable growth.